Background:
The objective of our initiative was to educate travel agents about the new attractions, hotels, and openings in Orlando, as well as to enhance their awareness and knowledge of the destination. Additionally, we aimed to foster networking and build relationships within the industry, particularly with product and marketing managers from major tourist groups in Spain.

Situation:
We recognized the need for comprehensive training for travel agents to better understand what Orlando has to offer. This included not only the latest attractions but also the unique experiences available to Spanish travelers.

Strategy:
Our strategy involved training the sales and marketing teams on the attractions of Orlando, capitalizing on the direct flights offered by Iberoject during the summer months. In addition to the training sessions, we also displayed digital creatives on the screens of the stores and on the internal websites of the tourism groups to further promote Orlando as a destination. The goal was to ensure that the teams were well-prepared before the summer season and the inaugural Iberoject flight.

Results:
The training sessions yielded impressive results:
- VECI: 22 travel counsellors were trained, with 18 connected through Teams.
- Logitravel: 25 travel counsellors were trained in person, plus an additional 94 trained online.
- Avoris Madrid: 21 travel counsellors were trained.
- Avoris Málaga: 18 travel counsellors were trained.
- Avoris Barcelona: 16 travel counsellors were trained.
- Avoris Bilbao: 15 travel counsellors were trained.

In total, we successfully educated 230 agents on Orlando through these training initiatives. This effort not only increased their knowledge but also strengthened the connections within the industry, paving the way for a successful summer season.