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Our approach to PR strategy is based on the idea of audience development. We help our clients stay relevant by combining classical and unorthodox PR ideas. From content to tone, our actions are designed to appeal to diverse target groups, creating interest and engagement. With the right mix of measures, our PR plans are balanced and results-driven. AVIAREPS Spain provides the following Public Relations services.  

Development of a strategic and integrated annual PR activity plan and a media relations program in close liaison with the client to achieve the client objectives. According to the Spain media landscape the plan will be implemented with a multi-channel approach – targeting consumers, travel trade and MICE media through traditional and modern, on-and offline media channels to generate publicity. The activity plan will be based on the PR strategy. Besides the annual PR strategy, we are strategic consultants for successfully positioning the brand in the long run. 


AVIAREPS sets up key media lists containing the most relevant media outlets of broadcast, print, online/blogs and radio media channels, following a cross-media approach. Evergreen press kits are being created which can contain fact sheets, Q&amp;As and target group related story pitches. Press releases are being developed with relevant timely content on news to key trade and consumer media. Besides frequent press releases, AVIAREPS chooses or creates specific stories to pitch directly to selected media. Storytelling is one of the most important tools in PR. 


A custom database with key lifestyle, trade and news media including print, online, radio, broadcast social media and freelance journalists are the standard set-up. The database is a client customized selection that AVIAREPS Spain holds within its tailor-made CRM system including the most important contacts of different kinds of media throughout the entire Spain-speaking media landscape. Mailing lists to be compiled according to specific needs and target groups. Due to our personal relationships with the media, we can tap into media opportunities throughout our extensive network in news, lifestyle, travel and trade media to increase the exposure of our clients. 


Media events are an effective way to address a larger number of journalists at a time, to broadly communicate a certain message and to emotionalize the brand. AVIAREPS plans and executes classic press conferences during certain events like FITUR y IBTM World or BTL, organizes roundtable interviews, implements roadshows throughout the country or creates dedicated events with a special concept and frame to maximize the media attention. 


AVIAREPS has year-long experience in organizing and executing press trips for the media (journalists). Between programming the sightseeing, highlights of each destination, the hotels and other key tasks, AVIAREPS ensures that the attendees experience the destination to its fullest. The aim is to achieve publications on the product, increasing awareness and bookings ultimately. Either bringing together a group of journalists given certain topics or story angles of the press trip or organizing individual press trips based on the journalist’s expectations, AVIAREPS will execute the full project. 


AVIAREPS implements strategies to strengthen relationships with key media and proactively manages enquiries to communicate messages that position the client as an attractive tourist destination.
The company collaborates with relevant radio and TV channels in Spain, such as Telemadrid, A3 Media, Mediaset... and various digital channels, taking advantage of opportunities for spontaneous media, payments and promotions.
Radio and TV remain essential in Spain, able to generate emotions and reach large audiences at key times. AVIAREPS designs promotional plans adapted to the budget, combining creative approaches with digital channels, achieving effective campaigns to increase visibility or promote specific seasons.&nbsp;

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AVIAREPS Spain Public Relations services include PR strategy, content creation, media database, media events, press conferences, press trips and press office.

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Public Relations

Public Relations Strategy